![]() ![]() ![]() Pantone eventually established a division known as The Pantone Color Institute, a global color consultancy and the self-proclaimed “world-renowned authority on color”. It provided reference colors to ensure that colors matched from one print job to another. Originally a mid-century printing company, Pantone was purchased in the 60s by Lawrence Herbert who introduced a color swatch book known as the Pantone Matching System. Let’s take a look at the 2018 COTY Ultra Violet and see who really cares about Pantone’s predictions. Undoubtedly, Pantone has created a brilliant marketing maneuver to remain relevant in a fast-paced world of thumb-scrolling and has successfully developed a way to gain a competitive edge in their industry. The COTY campaign aims to heighten our awareness in a world filled with visuals and color. We take in thousands of images every day. We’re personally willing to bet the latest Pantone COTY will make an appearance across various different industries in 2018. There’s no telling how or if we will see this color infused into our world in the upcoming year, or how it will trickle into the years to come. This grand announcement stirs up excitement in some and a nonchalant reaction in others (if any at all). Pantone, the world’s authority on color, has a long-standing tradition of analyzing trends and reviewing insights to determine what the Color of the Year (COTY) will be for the year ahead.
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